August 7, 2003

Volvo Canada seeks insurance break for seat design

Toronto, Ontario – Volvo Cars of Canada Ltd. is seeking a cut in insurance premiums for Volvo drivers because of a unique seat design that the company says cuts whiplash injuries by as much as 54 per cent.

Paul Cummings, president of Volvo Cars of Canada Ltd., has written the president or chief executive officer of every auto insurer in Canada to ask them to recognize Volvo’s WHIPS (Whiplash Protection System) and reduce insurance rates for Volvo owners.

“If those who drive and ride in Volvo cars suffer fewer and less severe injuries than others

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