May 30, 2002
Volvo Canada celebrates company’s 75th anniversary with safety theme
Toronto, Ontario – Volvo Cars of Canada Ltd. has selected the month of June to celebrate Volvo’s 75 years of safety innovations. The June program includes advertising, public service and other activities designed to get Canadians to think about the many aspects of safety, and to showcase leading-edge Volvo technologies. “June is the start of the traditional summer vacation travel period, and a good time to get people to think about the implications of things like proper installation of child safety seats, seat belt use and even personal security,” says Volvo Canada president Paul Cummings.
The company’s dedication to safety has expanded beyond protecting occupants in the event of a collision. Among the many safety initiatives currently under study at the Volvo Cars Safety Centre in G