November 2, 2007

Volvo Canada announces new cash rebates for all buyers

Toronto, Ontario – Volvo Cars of Canada has announced that, effective yesterday, a new program will offer customers a rebate of up to $5,000 toward the purchase price of a Volvo, regardless if it is a cash, finance or lease transaction. The program covers the S40, S60, S80, V50, XC90, C30 and C70 models.

“Volvo Canada and its retailers review all customers equally,” says Steve Blyth, President and CEO of Volvo Cars of Canada Corp. “The company will not offer an incentive program to cash-paying customers that is different than one offered to our finance or lease customers. This new rebate program will be available on the majority of Volvo vehicles to all customers, regardless of how they would like to conduct the transaction.”

The incentive program is focused primarily on model-year 2008 and remaining model-year 2007 vehicles, and offers different cash rebates according to the nameplate.

“This new cash rebate program, when combined with some of the industry’s best lease and finance rates, gives potential Volvo customers a compelling reason to visit a Volvo retailer in Canada,” Blyth says. “We have lease rates starting from 2.9 per cent and finance rates starting from 3.9 per cent.

“We realize Canadians are looking to the U.S. market and comparing prices of vehicles with the same nameplate. We hope they also notice that Canadian Volvo vehicles have a longer list of standard equipment, a more comprehensive warranty offer and a retailer network equipped with parts to service built-for-Canada vehicles. That said, we recognize that the price is perhaps the most important factor in a purchase decision. Our plan is that this new rebate program will help customers avoid considering the added cost, hassle, time and intricacies of importing a vehicle from south of the border.”

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