January 9, 2001


Volvo Adventure Concept Car: A new way to look at an SUV

Volvo Adventure design study
Click for larger image

A design study of what a Volvo sports utility vehicle (SUV) might
look like will be one of the feature cars on the Volvo Car Corporation
stand at the 2001 North American International Auto Show.

The Volvo Adventure Concept Car (ACC) is not a car that customers should
expect to see in the near future. Instead, company executives stress, it’s
a means to test the expectations and demands of buyers in this highly
competitive and demanding segment.

Drawn in the new Volvo design language, with gently rounded lines and a
“cab-forward” appearance, the ACC is on display to collect the views of
show visitors who can leave their comments at special computer monitors.
Later, Internet users will be invited to pass their comments along to
product developers.

Volvo Car Corporation has committed to entering the SUV segment in North
America within two years.

“We are naturally hoping to create a solid commercial base for our
introduction. It’s important to hear the views and comments of our
customers while we still have time to make precision adjustments to the
product,” says Dieter Laxy, head of marketing, sales and service at Volvo
Car Corporation.

The Volvo ACC is based on five assumptions about the properties the market
expects in an SUV with a Volvo name:

Volvo Adventure design study
Click for larger image
  • Driving characteristics on par with those of a well balanced car,
    particularly road feedback and driving safety

  • First class protection for occupants without being unnecessarily
    aggressive to any other vehicle involved in a collision

  • Powerful, responsive engines with competitive fuel economy
  • Exhaust emissions at the same level as a normal car, with the target of
    meeting U.S. ULEV and ULEV II standards

  • Generous interior space without taking up too much space on the road

“We are interested to see the kind of reception people give to a large
Volvo,” says chief designer Peter Horbury. “The target is to find a design
that is not as ‘macho’ as that of many other SUV models in the segment.”

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