January 18, 2007
Volkswagen to be official automotive sponsor of 2007 Sundance Film Festival
Park City, Utah – Volkswagen continues its support as official vehicle sponsor of the 2007 Sundance Film Festival, which takes place later this month in Utah.
Centered around its “Enjoy the Show. Enjoy the Ride” theme, Volkswagen will field a fleet of more than 100 vehicles to transport filmmakers and casts to premieres and events at the Festival. Other events include a “Joyride,” operated by the Skip Barber Racing School on an off-road snow-covered course, one-of-a-kind silkscreened TV shirts, and the presentation of the annual VW Relentless Driving Award and the use of a free Volkswagen for one year, awarded to the filmmaker whose movie was most inspired by music. The company will also host an exclusive Owner’s Party, which will include a special screening of the Joe Strummer film “The Future is Unwritten.”