September 27, 2007
Volkswagen launches “Dieselution Tour” across U.S.
Auburn Hills, Michigan – Volkswagen of America is launching its “Dieselution Tour”, a mobile marketing exhibit to educate the public and media on clean diesel technology and alternative fuels. The four-month tour will make stops at events and locations across the U.S., including environmental and alternative fuel festivals, auto shows and the 2008 Super Bowl.
“Volkswagen of America considers the Dieselution Tour an important informational resource for everyone concerned about the environment and improved fuel economy standards,” said Stefan Jacoby, CEO of Volkswagen of America. “We want to show Americans that today’s clean diesel technology is a quantum leap from the powerplants introduced nearly 30 years ago. This tour aims to change any outdated perception about diesel technology.”