June 17, 2005
Volkswagen Canada wins prestigious advertising award
Ajax, Ontario – Volkswagen Canada Inc. was recently presented with the prestigious Jacques Bouchard Award for Advertising in the province of Quebec. The award was presented at the 46th annual Advertising Gala in Montreal at the end of May.
Volkswagen Canada has been working with PALM Arnold Communication, its agency in Quebec, since 1995. The agency created a series of special television spots, tailored to the Quebec market. These included the Golf’s “Tasse-toi mon oncle!” (“Move over, Uncle!”) and the Jetta’s “Etes-vous fait pour Volkswagen?” (“Are you made for Volkswagen?”), featuring actors Charlotte Laurier and Marcel Leboeuf.
The humorous and striking campaigns have netted several trophies, including those from the Publicité Club de Montréal, plus International Digital Marketing, Innovation, Marketing and Media Plan awards.