August 8, 2006
Volkswagen and Playboy join forces for Rabbit advertisement
Auburn Hills, Michigan – In a nod to its distant cousin, the Playboy Rabbit Head logo, the Volkswagen Rabbit will appear in an ad on the back cover of the September 2006 issue of Playboy magazine.
The cover showcases a rear view of models Holly Madison, Bridget Marquardt and Kendra Wilkinson, stars of the television show “The Girls Next Door”, using special simultaneously-shot front and back cover images. The Volkswagen Rabbit will appear on Madison’s lower back; it is the first time Playboy has featured a “rear view perspective” on the magazine’s back cover.
“The return of the Rabbit to the North American market has been extremely well received,” says Kerri Martin, Volkswagen’s Director of Brand Innovation. “The Playboy opportunity was a great chance to unite two famous and iconic brands.”
Volkswagen announced in early 2006 that it was returning to the original Rabbit nameplate for the Canadian and U.S. market.