Lack of definition of categories makes validity of awards suspect

Automotive data compilation and analysis firm Vincentric has announced their ‘Best Value In Canada’ awards for 2014 and there’s some very interesting entries on the list.

According to their data, which uses a combination of purchase price and 5 year ownership costs, Toyota comes out on top as best passenger vehicle brand. The luxury brand category award was given to Audi and Chevrolet picked up the best truck brand award.

Volkswagen, while not winning a brand category, did take home the greatest number of awards with 10 in total. Also, 16 of the awards were given to diesel and hybrid vehicles.

Of note is a seemingly undefined distinction between crossovers and SUVs, even though they are given separate categories. This is evident in two of the awards – Premium Compact Crossover for Buick Encore and Compact SUV for Chevrolet Trax. The Encore and Trax are essentially the same vehicle mechanically, yet they are able to play in both categories.

Another issue is the coupe category where an award was won by the Volkswagen Passat CC. While automakers have warped the meaning of the word ‘coupe’ to include four-door vehicles with raked rooflines, this doesn’t seem to be valid to the strict definition of the word.

Issues such as these really call into question the validity of certain awards, Vincentric’s ‘Best Value’ awards being one of them.

Full list of category winners below.

Passenger Vehicle Brand – Toyota
Luxury Brand – Audi
Truck Brand – Chevrolet

Micro – Scion iQ
Subcompact – Volkswagen Beetle TDI
Compact Coupe – Hyundai Elantra
Compact Hatchback – Mazda3
Compact Sedan – Volkswagen Jetta TDI
Premium Compact Sedan – BMW 3-Series Diesel
Compact Hybrid – Toyota Prius c
Electric/Plug-in Hybrid – Chevrolet Volt
Mid-Size Coupe – Volkswagen CC
Premium Mid-Size Coupe – Mercedes-Benz E-Class
Mid-Size Sedan – Volkswagen Passat TDI
Mid-Size Hybrid Sedan – Honda Accord Hybrid
Premium Mid-Size Sedan – Audi A6 Diesel
Premium Mid-Size Hybrid Sedan – Lexus ES300h
Large Sedan – Toyota Avalon
Premium Large Sedan – Audi A7 Diesel
Prestige – Porsche 911
Convertible – MINI Convertible
Premium Convertible – Jaguar F-Type
Sports Car – Ford Mustang
Premium Sports Car – Audi TT
Wagon – Volkswagen Golf TDI
Premium Wagon – BMW 3-Series Diesel

Entry-Level Compact Crossover – Mazda CX-5
Mid-Level Compact Crossover – Honda CR-V
Premium Compact Crossover – Buick Encore
Mid-Size Crossover – Toyota Highlander
Premium Mid-Size Crossover – BMW X5 Diesel
Large Crossover – Ford Explorer
Premium Large Crossover – Audi Q7 Diesel
Crossover Hybrid – Toyota Highlander Hybrid
Compact SUV – Chevrolet Trax
Mid-Size SUV – Toyota 4Runner
Premium Mid-Size SUV – Land Rover Range Rover Sport
Large SUV – Toyota Sequoia
Premium Large SUV – Mercedes-Benz GL-Class BlueTEC
Microvan – Mazda5
Minivan – Honda Odyssey

Compact Pickup – Toyota Tacoma
Full-Size 1/2-Ton Pickup – Chevrolet Silverado 1500
Full-Size 3/4-Ton Heavy Duty Pickup – Ram 2500
Full-Size 1-Ton Heavy Duty Pickup – Ford F-350


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