Heavily-modified 2012 F-150 pickup keeps its occupants safe and in the limelight

While we tend not to run fluffy pieces provided by manufacturers, this is the exception that proves the rule.

The folks at Ford are running a series about the guys from Tornado Hunter, a Canadian-based TV show where Greg Johnson, Ricky Forbes, and Chris Chittick chase storms throughout the Prairies.

There’s also one more character: Flash – a burnt orange, heavily-modified 2012 Ford F-150 EcoBoost the guys use to survive Canada’s fiercest storms.

As the guys point out, Flash has taken on a persona of his own, with people swarming the truck whenever they stop somewhere in public.

While the video is full of feel-good Ford messages, it’s neat to see what the guys have done to the truck to stay safe and how it has all come together.