Richmond Hill, Ontario – New-vehicle sales dropped by 25.3 per cent in January 2009, compared with January 2008, according to industry analyst Dennis DesRosiers.

General Motors, Ford and Chrysler reported that sales dropped by between 14.2 and 46.6 per cent. “All three of these companies are having a hard time breaking through the perception that they are in trouble, which is turning a lot of consumers away from their dealers,” DesRosiers said. “This is the problem when you lose market share for as long as the D3; the consumer starts to become wary about buying your product whether you deserve it or not, and you end up on a long slipery slope. This is the beginning of the fifteenth year for market share losses by Detroit.”

DesRosiers said that he expected a really bad first quarter and so the numbers were not entirely unexpected. “Fortunately, January is the weakest month for sales each year, so there is still time to recover some of the carnage,” he said. “For now, we are still holding to our forecast of the market being down in the 10 per cent range.”

Sales in Canada in January 2009 were:

Manufacturer January 2009 January 2008 % Change
       
Chrysler 11,170 16,836 -33.7
Ford 10,901 12,708 -14.2
General Motors 14,092 26,404 -46.6
       
Acura  1,099  1,488 -26.1
Audi    388    573 -32.3
BMW    880  1,102 -20.1
Honda  6,460 10,534 -38.7
Hyundai  4,607  3,874 +18.9
Infiniti    392    538 -27.1
Jaguar     40     36 +11.1
Kia  1,825  1,808 + 0.9
Land Rover    145    204 -28.9
Lexus    588    906 -35.1
Mazda  4,150  4,732 -12.3
Mercedes-Benz  1,178  1,068 +10.3
Mini     88    157 -43.9
Mitsubishi  1,099  1,007 + 9.1
Nissan  3,867  4,536 -14.7
Porsche     88    123 -28.5
Saab     55    105 -47.6
Smart     90    235 -61.9
Subaru  1,186  1,202 – 1.3
Suzuki    602    577 + 4.3
Toyota  9,681  9,653 + 0.3
Volkswagen  1,893  1,923 – 1.6
Volvo    286    501 -42.9
       
Light vehicle sales 76,850 102,831 -25.3
Passenger car 35,743 51,723 -30.0
Light truck 41,107 51,108 -19.6

Connect with Autos.ca