Southfield, Michigan – A new study shows that 55 per cent of U.S. consumers plan to purchase a new vehicle within the next two years, and are extremely likely to consider a domestic brand. The study was conducted by R.L. Polk & Co.
The percentage of those intending to buy within two years varies by region, and is highest in the Plains states, and lowest in the Great Lakes region.
“With all the doom and gloom in the U.S. auto industry, it’s encouraging that consumers are indicating that they plan to buy a vehicle in the relative near term,” said Lonnie Miller, director of industry analysis. “In fact, more than a quarter of consumers we talked to as of the end of March plan to buy a new car or truck within the next year, even better news for automakers struggling to move excess inventory from dealer showrooms.”
Half of those polled said they were very or extremely likely to consider a domestic vehicle for their next purchase to support the national economy. Support for a domestic vehicle was strongest in the Rocky Mountain region, above-average in the Great Lakes and Southwest regions, but lowest, at 44 per cent, in the West, including Alaska, California, Hawaii, Nevada, Oregon and Washington.
“The domestic manufacturers have long struggled to change the mindset of consumers in California and other western states regarding American vehicles,” Miller said. “Now that the U.S. automakers are facing so many challenges, getting these consumers to consider an American vehicle is even more of an uphill battle.”