December 6, 2006
Urban Wheels Awards to take place in conjunction with Detroit Auto Show
Detroit, Michigan – The 11th annual Urban Wheel Awards will again be held in conjunction with the North American International Auto Show in Detroit on January 9, 2007 at the Max M. Fisher Music Center. The awards, meant to highlight the work of people of colour in the automotive industry, are presented by On Wheels, Inc.
Rivaling music and film industry award programs with its glamour and pageantry, the Urban Wheels Awards event features Hollywood celebrities who present awards to auto companies, auto executives, the top urban car and truck, and to the best automotive diversity advertisements.
The event started in 1996 as a gesture of gratitude to thank supporters of On Wheels, Inc., a Detroit-based multicultural multi-media company that publishes African-Americans On Wheels, Latinos On Wheels, and Asians on Wheels magazines. The magazines are distributed in more than 100 newspapers throughout the U.S., and have a combined readership of more than five million.
The 2007 event will be hosted by movie actress Vivica Fox, and comedian Alex Reymundo, and will have such presenters as comic Tommy Davidson, actress Gina Hirazumi and D.J. Funkmaster Flex.