Richmond Hill, Ontario – Sales of new vehicles in Canada rose by 3.6 per cent in January 2011 compared with January 2010, with a decline in cars offset by a rise in truck sales, according to industry analyst Dennis DesRosiers.
“It was a decent start to the year and given the amount of incentive dollars at the end of 2010, I could argue that these sales represent a surprisingly positive start to the year,” DesRosiers said. “What incentive dollars do is bring vehicle sales forward and late last year a number of OEMs put huge money on vehicles, in an effort to have sales booked into 2010 instead of 2011.” DesRosiers said that given this, he expected a weak January but this did not happen.
However, DesRosiers said that January was weak from a historical perspective. “This is reflected in a weak SAAR (seasonally adjusted annualized rate) of 1.48 million, which is weak compared to historical SAARs for January,” he said.
DesRosiers also noted that the domestic automakers were up 10.9 per cent while import nameplates were down by 2.9 per cent, which “continues a year-long streak of Detroit brands taking market share from import brands. Last April, the ‘D-3’ collectively outsold the import nameplates for the first time in more than a decade, and with these January sales, the ‘D-3’ now have outsold import nameplates for ten months in a row.”
Sales for January were as follows:
|Manufacturer||January 2011||January 2010||% Change|