Richmond Hill, Ontario – Sales of new vehicles in Canada rose by 3.6 per cent in January 2011 compared with January 2010, with a decline in cars offset by a rise in truck sales, according to industry analyst Dennis DesRosiers.

“It was a decent start to the year and given the amount of incentive dollars at the end of 2010, I could argue that these sales represent a surprisingly positive start to the year,” DesRosiers said. “What incentive dollars do is bring vehicle sales forward and late last year a number of OEMs put huge money on vehicles, in an effort to have sales booked into 2010 instead of 2011.” DesRosiers said that given this, he expected a weak January but this did not happen.

However, DesRosiers said that January was weak from a historical perspective. “This is reflected in a weak SAAR (seasonally adjusted annualized rate) of 1.48 million, which is weak compared to historical SAARs for January,” he said.

DesRosiers also noted that the domestic automakers were up 10.9 per cent while import nameplates were down by 2.9 per cent, which “continues a year-long streak of Detroit brands taking market share from import brands. Last April, the ‘D-3’ collectively outsold the import nameplates for the first time in more than a decade, and with these January sales, the ‘D-3’ now have outsold import nameplates for ten months in a row.”

Sales for January were as follows:

Manufacturer January 2011 January 2010 % Change
       
Chrysler 13,520 11,847 +14.1
Ford 14,314 11,540 +24.0
General Motors 14,552 14,817 -1.8
       
Acura 574 716 -19.8
Audi 1,140 884 +29.0
BMW 1,215 1,041 +16.7
Honda 3,467 5,677 -38.9
Hyundai 6,684 6,084 +9.9
Infiniti 330 428 -22.9
Jaguar 32 35 -8.6
Kia 3,049 2,416 +26.2
Land Rover 173 175 -1.1
Lexus 728 953 -23.6
Mazda 3,688 4,171 -11.6
Mercedes-Benz 1,482 1,605 -7.7
Mini 158 157 +0.6
Mitsubishi 1,412 1,087 +29.9
Nissan 4,008 4,547 -11.9
Porsche 143 94 +52.1
Saab 11 N/A
Smart 82 88 -6.8
Subaru 1,753 1,729 +1.4
Suzuki 413 516 -20.0
Toyota 8,323 8,246 +0.9
Volkswagen 2,861 2,332 +22.7
Volvo 397 396 +0.3
       
Total sales 84,509 81,581 +3.6
Passenger car 32,119 35,286 -9.0
Light truck 52,390 46,295 +13.2
       
GM/Ford/Chrysler 42,386 38,204 +10.9
Imports 42,123 43,377 -2.9

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