Toronto, Ontario – TRADER Corporation, the parent company of, has announced a partnership with Yahoo! Canada that will bring thousands of vehicle, boat, motorcycle and ATV listings to Yahoo! Canada users.

Under the partnership, becomes the official automotive partner powering the Used Car section of Yahoo! Canada Autos.

Consumers can access the new site and all of the features by visiting Yahoo! Auto Trader.

“We are very excited to announce this new partnership with Yahoo! Canada,” said Normand Théberge, vice-president of marketing for TRADER Corporation. “Together we will connect more buyers and sellers and provide a quick, simple way for consumers to find their perfect car through our comprehensive inventory. This partnership represents another step forward in our continual search for ways to extend the reach of our dealer network.”

Buyers will be able to find the best deals on used autos through advanced search capabilities, while sellers can quickly list their vehicles for free. For the first time, private car sellers and dealers will have access to Yahoo! Canada’s extensive audience, while consumers will have access to a huge inventory of cars, motorcycles, ATVs, RVs, trucks and boats.

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