January 8, 2003


Toyota unveils FJ Cruiser “affordable off-roader” concept

Detroit, Michigan – Toyota says its FJ Cruiser concept vehicle was developed as a basic and affordable off-roader aimed specifically at young buyers with active outdoor lifestyles.

Toyota FJ concept

Toyota FJ concept
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“The FJ Cruiser is a thoroughly modern concept vehicle chiseled from nearly a half-century tradition of rugged performance provided by the legendary FJ 40, the original 4Runner and 4×4 compact pickups,” said Jim Press, executive vice president and COO for Toyota Motor Sales (TMS), U.S.A., Inc. “The FJ Cruiser concept effectively connects two growing markets in the United States

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