November 1, 2007

Toyota unveils all-new 2009 Corolla and Matrix at SEMA Show

Modified 2009 Toyota Corolla
Modified 2009 Toyota Matrix
Modified 2009 Toyota Corolla (top) and Matrix. Click image to enlarge

Toronto, Ontario – The all-new 2009 Toyota Corolla and Matrix were unveiled yesterday at the 2007 Specialty Equipment Market Association (SEMA) Show. Launched originally in Japan in 1966 and now in its 10th generation, the Corolla will be manufactured at Toyota’s facility in Cambridge, Ontario and go on sale in February 2008. It has been built in Ontario for four decades and, to date, two million have been built at the plant, with one million sold in Canada.

The 2009 Corolla offers an all-new body, increased interior and luggage room, more power, two engines, and an all-new chassis and suspension. It will be available as the CE, LE, the sporty S, and the performance XRS trim lines.

The CE, LE and S models will use an all-new 1.8-litre engine, producing 132 hp and 128 lb-ft of torque, with standard five-speed manual transmission or available four-speed automatic. The XRS will use a 2.4-litre engine making 158 hp and 162 lb-ft of torque, paired with a five-speed manual or five-speed automatic transmission. Safety features will include side and curtain airbags, active headrests, and anti-lock brakes on all models, and vehicle stability control will be standard on the XRS.

Toyota also unveiled the 2009 Matrix hatchback, which is also produced in Ontario; since its launch in 2002, over 460,000 have been made, with one quarter of those sold in Canada. The Matrix will now enter its second generation.

Based on the Corolla platform, the Matrix will be available in Base, XR, XRS and AWD models, with the 1.8- and 2.4-litre engines from the Corolla. The XRS will include a front spoiler, large mesh fog lamp bezel, rear underbody spoiler and rear deck lid spoiler.

Features will include a fold-flat front passenger seat, movable and removable cup support element for the front centre console, expanded rear seat legroom and folding 60/40 split rear seat, with middle-seat head restraint for a fifth passenger.

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