Westlake Village, California – Avanzar Interior Technologies, which makes seats for the Toyota Tundra, ranked highest in seat quality in a new report from J.D. Power and Associates. Avanzar averaged 3.3 problems per 100 vehicles (PP100), followed by Hyundai Seat Division at 4.2 PP100, and Tachi-S Company at 4.4 PP100.

The report said that overall customer satisfaction with vehicle seats is particularly low, although they are the automotive component least likely to be problematic. Only 6.5 per cent of new-vehicle owners report problems with their vehicle seats, compared with 13.5 per cent who report problems with the vehicle exterior, and 12.7 per cent who said they have a problem with the features, controls or displays.

However, satisfaction with seats ties with audio/entertainment/navigation as the lowest of all vehicle component areas, averaging 7.74 on a ten-point scale. In comparison, vehicle exterior satisfaction averaged 8.32, while interior satisfaction averaged 8.13 points. Additional features have a positive effect on satisfaction, with the most satisfying being leather upholstery, memory settings and heating options.

Problems that leave customers unsatisfied with their seats include malfunctioning lumbar support adjustment controls, and adjustment controls that are difficult to understand or use.

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