September 28, 2007
Toyota to premiere 2009 Corolla and Matrix at 2007 SEMA Show, October 31st
Torrance, California – Toyota announced it will stage the U.S. premiere of the all-new 2009 Corolla and Matrix at a press conference at the 2007 Specialty Equipment Market Association (SEMA) Show, held October 30 – November 3, 2007 in Las Vegas.
Originally launched in 1966, the Corolla first arrived in North America in 1968. Since then, over 30 million Corollas have been sold worldwide, making it one of the best-selling cars of all time.
Toyota’s press conference will be held on Wednesday, October 31 at 10:10 AM in Pavilions nine, 10 and 11 of the Las Vegas Hilton. It will be simulcast live to the Toyota display area on the second floor of South Hall. A video clip of the press conference will be available for viewing following the event on the Toyota.com website.