January 5, 2002
Toyota to build new plant in Mexico
Tijuana, Mexico – Toyota announced today that it has selected a 700 acre site outside of Tijuana in Baja California as the location for its new manufacturing plant in Mexico.
The plant will make and truck beds for Tacoma pickup trucks, which are built at New United Motor Manufacturing, Inc. (NUMMI). NUMMI is a joint venture with Toyota and General Motors, located in Fremont, California.
Toshiaki Taguchi, president and CEO of Toyota Motor North America was among several high ranking Toyota officials attending the announcement. “As you know, Toyota recently announced plans for selling vehicles in Mexico. We are very excited about establishing manufacturing operations here as well,” Taguchi said.
Last May, Toyota Motor Sales, U.S.A. announced the incorporation of its Mexican affiliate, Toyota Motor Sales de Mexico, S. de R.L. de C.V., which will be in charge of the sales, marketing and service operations of Toyota in Mexico from the second quarter of 2002. Toyota is the fourth largest automaker in North America. By 2003, the company will employ some 33,000 people throughout North America with direct investment topping $13 billion. Toyota currently builds eight vehicles in the U.S. and Canada, including the Avalon, Camry, Corolla, Sequoia, Sienna, Solara, Tacoma and Tundra. The new Matrix will join the North American-produced lineup later this month, and beginning in the fall of 2003, the Lexus RX300 will also be produced in Canada.