June 20, 2006

Toyota sells 50,000 hybrids in Europe

Toyota City, Japan – Cumulative European sales of Toyota and Lexus hybrid vehicles have passed the 50,000 unit mark, according to the Green Car Congress, with sales of the Toyota Prius reaching almost 41,000 units since going on sale in 2000. Sales of the Lexus RX 400h and GS 450h have reached a total of 10,000 units after just 17 months on the market.

Toyota expects its annual European hybrid sales to reach 37,400 units in 2006, while overall sales are expected to exceed 1 million Toyota and 45,000 Lexus vehicles. At those numbers, hybrids would represent 3.6 per cent of Toyota’s European sales; by contrast, Toyota’s U.S. hybrid sales represented 6.7 per cent of total. Of the major global markets, Europe is thought to be the least open to adopting current gasoline/hybrid technology, due to the market dominance of diesels, which can deliver equivalent gains in fuel economy when compared to conventional gasoline vehicles.

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