November 16, 2004


Toyota Prius wins 2005 European Car of the Year

The Toyota Prius has been voted 2005 Car of the Year by the 58 members of the European Car of the Year Jury. After 2 rounds of voting, the car was chosen from a list of 7 finalists and declared clear winner after gathering 406 points.

Tadashi Arashima, President and CEO of Toyota Motor Marketing Europe said: “We are absolutely delighted to receive the 2005 Car of the Year award for Prius. We believe that hybrid technology, in particular as implemented in the Prius with our revolutionary Hybrid Synergy Drive system, represents a big step forward in reducing the environmental impact of automobiles, while at the same time enhancing driving performance. We are proud and honoured that Prius has been endorsed so strongly by the prestigious group of journalists who make up the Car of the Year jury. This is a major milestone in the acceptance of the hybrid powertrain and the recognition of its potential to become a mainstream technology. It is also a great encouragement to us in our work on developing more environmentally friendly vehicles.”

The Prius is propelled by the combination of an electric motor and a gas engine. Since its introduction in early 2004, Prius sales in Europe are expected to reach 8,500 units this year. Next year, the sales target has been set at 15,000 units for Europe, whilst an increase in production capacity will allow 180,000 cars to be sold worldwide.

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