Tokyo, Japan – Toyota Motor Corporation has launched in South Korea, with sales commencing at five new dealerships, including three in Seoul, established by local distributor Toyota Motor Korea Company Ltd.

The first models to go on sale are the Prius, Camry, Camry Hybrid, and RAV4. The company will also add the Lexus LS, LS Hybrid, GS, GS Hybrid, RX, RX Hybrid, ES, IS, and IS250C.

Toyota has set an initial combined monthly sales target of 500 vehicles, and aims to increase that to 700 vehicles beginning in 2010.

“The introduction of the Toyota brand into South Korea is aimed to meet the diversifying needs of consumers in this growing market,” said Yukitoshi Funo, executive vice-president of Toyota Motor Corporation. “We intend to make every effort to contribute to South Korean society and earn a loyal following.”

To mark the launch, the company plans a series of social contribution activities, including traffic safety workshops for elementary school students, beginning in 2010.

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