May 30, 2005

Toyota kicks off Environment Week

Toronto, Ontario – Toyota Canada Inc. celebrated the kickoff of Environment Week with its fifth annual Family and Friends Day late last week. It is the company’s fifth year of support to the rehabilitation of the watershed.

As in previous years, Toyota employees volunteered at the former Beare Road landfill site, east of the Toronto Zoo located near the Rouge. TCI National Manager of Administration Chuck Martin presented the Friends of the Rouge Watershed with a cheque for $5,000 in support of the group’s conservation activities.

“Over the past five years, Toyota has provided our group with financial support and a pickup truck to help us restore this area,” said Kevin O’Connor, president of Friends of the Rouge Watershed. “The company’s continued contribution has allowed us to leverage our resources to buy new trees, shrubs, wildflowers, and other indigenous plants for the area, while the hard work of their associates allows us to get them into the ground.”

The watershed is part of Rouge Park, the largest natural environment park in an urban area in North America. When completed, the parklands will protect more than 4,800 hectares of valley and tablelands from Lake Ontario to the Oak Ridge Moraine.

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