September 7, 2007


Toyota drops price of 2008 Prius hybrid, adds more standard features

2008 Toyota Prius
2008 Toyota Prius. Click image to enlarge

Photo Gallery: 2008 Toyota Prius

Toronto, Ontario – Toyota Canada announced the 2008 Prius hybrid now comes with more standard features and a lower starting price than the 2007 model. The 2008 Prius, now on sale, starts at $29,500. The 2007 model was $31,280.

New standard features include an auto-dimming rearview mirror, 16-inch alloy wheels (replacing 15-inch), garage door opener, coloured rear spoiler and fog lamps, and front seat-mounted side airbags and curtain airbags.

Two option packages are available: a Special Edition Premium Package adds vehicle stability control, premium stereo, backup camera and Smart Key system, while the Special Edition Premium Package with Navigation builds on that with a DVD-based navigation system.

Introduced in Japan in 1997 and in Canada in 2000, the Prius has sold more than 700,000 copies globally, which Toyota says makes it the most popular hybrid vehicle in the world. It uses a 1.5-litre four-cylinder engine mated to a high-torque electric motor/generator and 500-volt storage battery, and is rated at 4.0 L/100 km in city driving and 4.2 L/100 km on the highway.

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