April 19, 2002
Toyota donates Prius for Earth Day
Washington, D.C. – Toyota U.S.A. has donated a celebrity-supported Toyota Prius to be auctioned on eBay Motors. Proceeds from the auction will be given to Earth Day Network to support its global campaigns.
“Toyota’s generous donation underscores its growing commitment to creating affordable alternatives to gasoline-fueled vehicles and supporting reduction of greenhouse gases that contribute to global warming,” said Kathleen Rogers, president of Earth Day Network. “The auction will provide a valuable source of funds to support our global grassroots organization,” she added.
“It’s with great conviction that we team with Earth Day Network in support of environmental stewardship,” said Steve Sturm, vice president of marketing, Toyota Motor Sales, U.S.A., Inc. “Earth Day Network’s passion strengthens Toyota’s resolve to develop alternate fuel vehicles.”
Named the Official Car of Earth Day Network, the Toyota Prius is the world’s first mass-produced gasoline/electric hybrid sedan. With its powerful gasoline-fueled internal combustion engine and a clean electric motor, the Toyota Prius is certified as a Super Ultra Low Emission Vehicle (SULEV), making the Prius nearly 75-percent cleaner than the standard for Ultra Low Emission Vehicles (ULEV).
Visitors to eBay can bid on the exclusive celebrity-supported Toyota Prius, April 17-27 by visiting www.ebaymotors.com. Autographed by Leonardo DiCaprio, Kevin Bacon, Kyra Sedgwick, Susan Sarandon, Tim Robbins, Peter Max and Kim Williams, the Prius features a special celebrity-supported plaque displayed in the car.
Donations to the Earth Day Network will be accepted through www.earthday.org. Detailed information regarding the technology behind the Toyota Prius is available at toyota.com.
Earth Day Network, comprising more than 5,000 organizations in 184 countries, serves as the hub for worldwide Earth Day organizing. Earth Day Network promotes a peaceful, just, sustainable world through education, community empowerment, capacity-building, campaigns, events, and publications. Earth Day Network’s theme for Earth Day 2002 is Protect Our Home.