Richmond Hill, Ontario – Toyota’s sales network averaged 786 sales per dealer in 2009, making it the number one selling dealer network by a wide margin, according to industry analyst Dennis DesRosiers.
“Sales per dealer is one of the better metrics for measuring dealer performance, and just like with each OEM, there were some very big winners and very big losers in this equation and somewhat different than what the overall sales numbers dictate,” DesRosiers said. “The strength of any OEM’s dealer body is currently one of the biggest issues in the automotive sector today, and this analysis provides some insights into the performance by brand. Without a healthy and growing dealer body, an OEM inevitably will struggle getting their vehicles to the consumer.”
Second behind Toyota was BMW, with 618 units per store. Hyundai, at 558 units per store, moved up eight spots in the ranking to number three.
“The biggest winner was Subaru, if you measure performance on a percentage change basis,” DesRosiers said. “Their sales per dealer increased by 19.8 per cent to 265 units per store, from 221 units per store.”
Other companies that were up included Ford, Audi, Mercedes-Benz and Kia. On the other side, Honda had a loss of 139 vehicles per store from 2008. DesRosiers said it was the worst one-year decline in sales per store since records were first tracked in 1991. “Chrysler was down by 113 units per store, and GM was down by 89 units per store,” DesRosiers said. “The GM number is surprising because they also lost 98 stores in 2009, so to be down by 89 units with this many dealer closures indicates just how bad a year GM had in Canada.”
Overall, luxury brands saw their sales per store increase by 12 units, while full-line dealers saw sales decline by 45 units per dealer.
|Automaker||Per store 2008||Per store 2009||% change|
|Land Rover||100||91||– 8.5|