February 22, 2002
Toyota Canada sponsors the Canadian Ski Patrol System
The distinctive yellow and blue jackets worn by volunteer members of the Canadian Ski Patrol System (CSPS) will have a new addition this season – a Toyota logo.
Toyota Canada Inc. (TCI) is the new National Sponsor of the Ski Patrol, a volunteer organization which promotes safe skiing and provides first aid services to injured skiers on hills and trails across Canada.
In addition to an annual financial support of $50,000, Toyota is providing the CSPS with five 4-wheel drive trucks to support its national operations. The vehicles have been geographically distributed to maximize their use and exposure. British Columbia and Ontario have each received a
Toyota 4Runner, Québec and the Atlantic provinces each have a Toyota Highlander, and Alberta has been given a Tacoma Double Cab pickup. With their Toyota and CSPS decals, the vehicles will be easy to spot on the road and at special events across the country.
As part of the agreement, all patrollers will wear a Toyota logo patch on their jackets. Toyota also receives rights to have its logo on all CSPS materials and Internet sites.
The Canadian Ski Patrol is a registered non-profit corporation comprising highly-trained volunteer and professional members. The System is national in scope and was formed to promote safe skiing and to provide assistance to injured skiers. The CSPS’s membership of more than 6000 patrollers provides a Canada-wide, highly-skilled and responsible service to the skiing industry.
Additional information is available at www.csps.ca.