May 11, 2005

Toyota Canada signs up for second year of tourism partnership

Saskatoon, Saskatchewan – Toyota Canada Inc. and the Canadian Tourism Commission (CTC) have announced the second year of the Get Going Canada tourism partnership.

“We are building on the strong base we established last year for the Get Going Canada program,” said Ken Tomikawa, President and CEO of Toyota Canada. “In addition to the valuable partnerships from last year, we are pleased to welcome two new partners for the second year of the initiative. All of us are committed to making the program even bigger and better for 2005.”

This year, RBC Royal Bank and will join the program, along with returning partners including Esso, The Hudson’s Bay Company, National Car Rental, Delta Hotels, Fairmont Hotels & Resorts and The Hilton Family, to promote Canada as the world’s premier travel destination to its own residents.

Launched in April 2004, the program combines the efforts of federal and provincial tourism organizations, plus leading corporations to convince Canadians to stay at home and “drive the world’s greatest country”.

To further encourage Canadians to take to the road, the 2005 program features incentives and prizes. The grand prize for this year’s Get Going Canada contest is a 2006 Toyota Highlander Hybrid SUV. A new “Best Drives” guide for 2005 will include 15 new trips across Canada; 2.2 million copies will be distributed through retail outlets of the various program partners.

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