Toronto, Ontario – Toyota Canada has announced lower manufacturer’s suggested retail
prices (MSRPs) on 11 Toyota and Lexus models. The adjustments range from $1,350 to $7,900, depending on the model, and apply regardless of whether buyers purchase, lease or finance their vehicles.

“Today we are reducing the MSRP on the Toyota Prius, all Lexus hybrid models, and many other models that earn high marks for fuel efficiency and emissions performance, making it easier for Canadians to meet their transportation needs in a fuel-friendly, environmentally sensitive vehicle,” said Stephen Beatty, Managing Director at Toyota Canada Inc. “Earlier this year, we became the first full-line Canadian automobile company to offer mass reductions on suggested retail prices. Now, with additional MSRP reductions on a further range of vehicles in our line-up, we are making a new Toyota or Lexus an even better value..”

The following is a list of vehicle models and MSRP reductions. (“Old” and “New” refer to previously announced starting MSRPs and the new starting MSRPs on base models.)

Model Old MSRP New MSRP Reduction
2008 Prius (hybrid) $29,500 $27,600 $1,900
2008 RAV4 $27,400 $26,050 $1,350
2008 Highlander $36,900 $34,900 $2,000
2008 GS series $52,900 $51,000 $1,900
2008 GS 450h (hybrid) $71,700 $69,200 $1,900
2008 LS series $85,800 $80,100 $5,700
2008 LS 460h (hybrid) $125,400 $119,400 $6,000
2008 SC series $86,100 $78,200 $7,900
2008 RX series $44,350 $42,950 $1,400
2008 RX 400h (hybrid) $55,050 $53,650 $1,400
2008 GX series $68,500 $65,800 $2,700

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