September 23, 2002

Toyota Canada lowers prices on some 2003 models

Toronto, Ontario – Toyota Canada announced that suggested retail prices for most Camry, Echo and RAV4 models will be the same or lower than 2002 models.

The volume-selling Camry LE is the same price as the 2002 model: its 2003 Manufacturer’s Suggested Retail List Price (MSRP) is $24,800. The 2003 Camry LE with the “B” option package — which includes an Anti-lock Braking
System and Electronic Brake Force Distribution — has been reduced by $265 to
$25,295. The all-new 4-cylinder Camry SE with automatic transmission will
retail for $26,000 — just $1,200 more than the base LE although it’s equipped
with additional features valued at $1,900. The 4-cylinder Camry SE
is available with a 5-speed manual transmission for $24,955.

The base 2003 Toyota Echo is about $400 less than the 2002 model, even with additional standard equipment.

A 2003 RAV4 with 4-speed automatic transmission fitted with the “B” package of options, to which a security cover has been added, will cost $105 less than it did last year. The same model fitted with “Package C” – including ABS, wider tires and alloy wheels – drops $540 to $29,885; with “Package D” – including leather seats and moonroof – RAV4 costs $33,220, or $1,020 less than the 2002 model.

In addition, Toyota has also made some appearance and equipment changes on the 2003 Echo and RAV4. The Echo has new integrated bumpers and front grille. In addition, the head- and tail-lamp clusters have a more rounded shape and a revised lamp configuration, and the trunk lid has been reprofiled for a subtle, streamlined effect. Both Echo two- and four-door models are enhanced with new manual remote side mirrors and intermittent windshield wipers. New 4-Door, Style and Cruise Control option packages are available for the 4-door Echo (Cruise Control option package also available for 2-door Echo).

The 2003 RAV4 “Chili” has a solid-colour exterior in either black or white, a new sport-style front grille, hood scoop, headlights with black surrounds, 16-inch aluminum alloy wheels, and a new audio system that adds digital MP3 capability to the radio and CD player. The new “Chili” Special Edition will carry a price tag of $28,570.

“Some car companies might use market leadership and high demand to
justify a price increase — but not Toyota,” said Tony Wearing, Group Vice
President of Vehicle Sales and Marketing at TCI. “We’re going to take
every opportunity to add even more quality and value to our vehicles and keep a very firm handle on pricing that has made Toyota the number one passenger
car nameplate in Canada. It’s a title that we intend to keep.”

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