October 22, 2002

Toyota Canada announces prices for 2003 4Runner

2003 Toyota 4Runner
Click image to enlarge

Toronto, Ontario – Toyota Canada announced pricing for its redesigned 4Runner sport utility vehicle today. The 2003 Toyota 4Runner V6 model starts at $39,100, up from $37,365 for the 2002 SR5-V6 model. New 2003 4Runner V8 models start at $40,500.

The 2003 4Runner has a longer wheelbase and wider track than previous models, and more interior space, and two new available engines.

“With this full model change, we’ve combined economies of scale with
Toyota’s smart engineering and manufacturing processes to offer Canadians
quantum leaps in value,” explained Mr. Tony Wearing, Vice-President of Sales
and Marketing for TCI.

“We introduced our value-focused pricing strategy one year ago, with the
completely redesigned 2002 Toyota Camry,” Mr. Wearing observed. “Since then,
we have extended this successful approach to other vehicles in the Toyota
line. The bottom line is, now more than ever before, Toyota vehicles deliver
top value for the money. What’s more, Canadians will find that many of our
most popular 2003 model vehicles carry price tags that are lower than the 2002
models they replaced.”

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