February 14, 2007

Toyota Camry Hybrid named 2007 Canadian Car of the Year

2007 Toyota Camry Hybrid
2007 Toyota Camry Hybrid. Click image to enlarge

Toronto, Ontario – The Automobile Journalists Association of Canada (AJAC) announced the Toyota Camry Hybrid has won its “2007 Canadian Car of the Year” award. The Camry Hybrid beat nine other “best new” category winners, announced November 21st, to win the top prize. This is the first time in the awards history that a hybrid has won an overall “Car of the Year” title.

“We are thrilled that AJAC’s members have endorsed the 2007 Toyota Camry Hybrid with this important award,” said Tony Wearing, Managing Director for Toyota in Canada. “As you know, the Toyota Camry is the best selling car in North America. With the launch of the Camry Hybrid, we have brought hybrid technology into the mainstream”.

2007 CCOTY chair, Paul Williams, commented: “The AJAC Canadian Car of the Year program identifies and categorizes all the new vehicles each year, then subjects them to detailed testing in real-world situations. It’s not a popularity contest; it’s a thorough, objective and trustworthy process to help consumers make informed purchase decisions.” Over 60 of Canada’s top automotive journalists attended the annual “TestFest” to choose the best new vehicles in thirteen different categories.

Dennis DesRosiers of DesRosiers Automotive Consultants commented: “As car awards go I personally believe that the Automobile Journalists of Canada (AJAC) serve our industry very well. Their testing process is very thorough and fair involving journalists who evaluate a very wide spectrum of vehicles through the year and thus know how to evaluate a complex product. They come together once a year to evaluate these specific vehicles and their choices are almost always right on the mark.”

The Car of the Year vote results are posted to the AJAC web site for use by consumers as a resource buying guide. The results show comparisons between all 13 category winners as announced on November 21, 2006.

In addition, consumers will find comparative test data – acceleration, braking, manoeuvrability, cargo capacity – on over 180 new vehicles representing the 65 entries in the 2007 Canadian Car of the Year Awards. The data derives from the journalists’ annual “TestFest”, a rigorous three-day team testing program that includes “real world” driving on public roads — where consumers drive.

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