Toronto, Ontario – Toyota has announced that it will introduce the Scion brand to Canada in September 2010, arriving at 45 Scion dealers in Montreal, Toronto and Vancouver.

“This is a great time to launch Scion in Canada,” said Larry Hutchinson, director of Scion in Canada. “As the auto industry emerges from recession, one of the largest and youngest demographics will be entering the marketplace. Young buyers will be looking to the ever-growing small car market. They are not only looking for a safe, high-quality and fuel efficient vehicle, it is important to them that the vehicle reflects their personality and lifestyle, and the stylish and trendy Scion brand will be there to fulfill that need.”

Built upon a “store within a store” format, the initial 45 dealers include 18 in Montreal, 20 in Toronto and 7 in Vancouver. The dealers were chosen for both their location and the ability to address and anticipate the needs of the growing youth market. Dealer locations are centred in and around urban areas with above-average youth populations.

The Scion lineup will include the tC compact sport coupe, xD subcompact four-door hatchback, and the xB spacious compact four-door hatchback. Each includes front dual-stage airbags, front seat-mounted side airbags, front and rear side curtain airbags, and three-point lap and shoulder belts for all occupants. For more information, visit Scion Nation.

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