Toronto, Ontario – Toyota Canada and Home Hardware Stores have announced a new multi-year business relationship. Under the agreement, Toyota becomes the official vehicle of Home Hardware, while Home Hardware is the official home improvement retailer of Toyota.
Through the relationship, the companies will work together on marketing promotions in stores, at trade shows, and in promotional materials. Toyota vehicles will be on display at Home Hardware’s Tough As Nails contractor shows to introduce its commercial customers to Toyota’s truck lineup.
“As we enter 2009, and our two companies prepare to celebrate 45 years of business in Canada, we’re pleased to work with Home Hardware to showcase Toyota vehicles to hard-working Canadians,” said Stephen Beatty, managing director of Toyota Canada. “In neighbourhoods from coast to coast, Toyota dealers and Home Hardware dealers are very active in their communities, and we intend to build on these thousands of local relationships to bring our brands to more Canadians.”