Dartmouth, Nova Scotia – Atlantic Canada’s top GM dealer is going “Idle-Free for our kids,” inspiring and educating people about the dangers of greenhouse gas emissions and poor air quality. MacPhee Chevrolet Buick GMC in Dartmouth, N.S. has announced a three-year agreement with the Children’s Clean Air Network (CCAN).
“We should be taking this on as car dealers,” said Andrew MacPhee, general sales manager. “We have the credibility and entire service departments dedicated to helping our customers get the best out of their vehicles. We’ll be working to clear up idling myths at our service counter and on the Web – for example, that restarts are hard on your starter, or that long warm-ups are good.”
Over the next three years, CCAN will work with MacPhee and other leading Maritime car dealers to build the “Idle-Free for our kids Auto Club” to inspire and drive awareness in the North American marketplace. Central to the campaign will be a Web and social media strategy that will place “Auto Club” dealers as leaders of an idle-free shift in behaviour that can collectively save North American drivers millions of dollars in fuel, protect their vehicle investment, and help cut hundreds of thousands of tonnes of greenhouse gas.
“‘Idle-Free for our kids’ is one of the simplest and most effective messages that the auto industry can help drive,” said Ron Zima, founder of CCAN. “Health and environment groups, educators and kids, cities and towns will applaud them – many of them have bylaws. GM’s Web site promotes the practice already. We’ve demonstrated that with kids as the message and the messengers, this message sticks.”