Toronto, Ontario – The winning team has been named in Canada’s Next Top Ad Exec (CNTAE), which required students to create a comprehensive marketing campaign for the new 2012 Chevrolet Sonic.
Maya Cieszynska and Michael Holmes of the University of Alberta took the top spot, followed by teams from Ontario’s McMaster University and Alberta’s University of Lethbridge.
Finalists from schools across Canada travelled to Toronto to present their original marketing plans and research for the Sonic campaign to the CNTAE judging panel. The top ten teams faced off in a “pitch or perish” final presentation to a panel of judges from advertising, marketing and communications. The judges evaluated each team on its overall strategy, creativity and attention to detail.
The two winners each received a Chevrolet Sonic, to be delivered as part of the car’s Canadian launch later this year. The second-place finalists received $2,500 Chevrolet scholarships and gift baskets from Fujifilm, while the third-place winners received gift baskets and $1,000 scholarships.
“This year’s competition has generated energy, excitement, enthusiasm and ideas, and we ‘d like to congratulate everyone, especially Maya and Michael, for rising to the challenge,” said Kevin Williams, president and managing director of General Motors of Canada. “We highly value your fresh look and innovative thinking as we continue to deliver leading small cars, transforming Chevrolet into one of the fastest-growing brands in the world.”