Toronto, Ontario – Today is Drive Safe Day. The Ontario Association of Chiefs of Police (OACP) and automotive accessory company Yada have marked June 16 and are encouraging Canadians to take extra measures to be safe in and around their cars, especially by being aware of the dangers of distracted driving and the need to always put safety first. 

Each day, Canadians choose not to focus on the road as they play with car stereos, search for things in the car, eat or drink while driving, and text or use a handheld device.

“Traffic ‘accidents’ are often avoidable if motorists simply take precautions before they get on the road and while they are driving,” said Chief Robert Herman, president of OACP. “Initiatives such as Yada’s Drive Safe Day go a long way towards reminding motorists that safety on the road is everyone’s business. Ontario’s police leaders welcome the leadership shown by Yada not only on this initiative, but as a supporter of the OACP’s 2011 Drive Safe! R.I.D.E. Campaign.”

The Drive Safe! Campaign was launched on May 19 during Police Week and supports efforts throughout the year by the Ontario Provincial Police, municipal and First Nations police services across Ontario to eliminate texting, calling and other forms of distracted driving on the road.

A recent study shows that when drivers take their eyes off the road for more than two seconds, their crash risk doubles, and a driver using a cell phone is four times more likely to be in a crash than one who is focused on the road.

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