Toyota Motor Corporation (TMC) announces that global cumulative sales of its hybrid vehicles have topped the 4 million mark as of April 30.In Canada, the first hybrid, the Toyota Prius launched in 2001 and began as an exploration of future technologies, but has since evolved into a family to suit consumer needs. The Prius has been the best selling hybrid every year since launch, with the exception of 2006 – 2008 when it was outsold by the first generation Camry Hybrid. With the addition of the Prius v and Prius c earlier this year, the Prius family has seen total sales of over 26,000 as of March 2012.
“At Toyota Canada, we’ve seen how hybrids are moving mainstream,” said Tony Wearing, Senior Managing Director at Toyota Canada Inc. “For example, in April – the first full month of sales for the Prius c, 556 of this model were purchased, more than the 418 original Prius’ sold in its first full year. A testament to how Canadians are embracing hybrids now more than ever before.”
With 10 hybrids currently on the market Toyota Canada hybrid vehicles have accounted for over 80% of the Canadian hybrid market. With the Lexus ES 300h scheduled for launch in North America, TMC is committed to augmenting its product lineup even further.
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