April 3, 2007
Tim McGraw to perform at Camp Jeep in July
Auburn Hills, Michigan – Jeep has confirmed that country music star Tim McGraw will play a special concert at Camp Jeep on July 26 at the Oak Ridge Estate near Charlottesville, Virginia. Camp Jeep 2007, the brand’s annual “owner-only” three-day event of off-road driving and family-friendly activities, will be held July 26-28.
“We always try to bring in phenomenal entertainment for our owners attending Camp Jeep,” said John Plecha, Director, Jeep Brand Marketing and Global Communications. “Tim is one of the hottest stars in country music today with an even hotter new single and album. And the fact that he is a Jeep owner himself makes his involvement in Camp Jeep that much more special for everyone.”
Camp Jeep is open only to Jeep vehicle owners, who can register at www.jeep.com/campjeep. Nearly 10,000 Jeep owners and their families attended the event when it was last held in Charlottesville in 2004, making it the best-attended Camp Jeep ever.