May 19, 2004

Thrifty Car Rental unveils “Blue Chip Rewards” program

Tulsa, Oklahoma – Thrifty Car Rental has unveiled a frequent renter program entitled, Blue Chip Rewards. The program, an enhancement to the company’s Blue Chip Express Rental Program which provides expedited service, rewards Blue Chip members with credits that will earn them free days on qualifying rentals at participating Thrifty locations in the U.S. and Canada.

To celebrate the launch, Blue Chip Rewards members will earn double credits from now through September 30, 2004, when booking their reservation via (Single credits will be awarded for rentals made through other booking channels).

Blue Chip Rewards members are awarded one free day when a member earns 16 credits. Ordinarily, each rental day under the program equals one credit, with a rental day based on a 24-hour rental day starting at the time of rental. But through Sept. 30, 2004, members will have the opportunity to double their credits.

“The great thing about this program is its simplicity,” said Rainey Talbot, Director of Marketing Customer Retention for Thrifty. “When we set out to create our own program centered around our Blue Chip customers, we wanted something that was easy to understand, but of high value. Combined with the great service that customers already get with the Blue Chip Express Rental Program, the addition of a frequency-based component will add a lot of value for customers.”

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