July 18, 2002


Three automakers make Top Ten list of brand awareness

Rochester, New York – The Harris Poll’s latest annual survey results on “best brands” shows three automakers in the top ten list. Ford is #3, Honda is #9, and General Motors is #10. Toyota, which was #4 last year, dropped out of the Top Ten list this year.

The Top Ten companies, and their ranking in previous polls, are:

rank brand 1995 1996 1997 1998 1999 2000 2001 2002
1 Sony 3 1 3 1 2 1 1 1
2 Dell 5 2
3 Ford 2 3 1 3 1 4 2 3
4 Kraft 4
5 Coca-Cola 8 7 7 6 5
6 General Electric 1 2 5 2 4 3 3 6
7 Pepsi-Cola * * 10 * * * * 7
8 Tide * * * * * * * 8
9 Honda * * * * * * * 9
10 General Motors 4 4 2 4 3 2 5 10

The Harris Poll surveyed 2,050 adults online between June 20 and 26, 2002.

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