Toronto, Ontario – The “Naughty Volvo Tour,” highlighting the all-new 2011 Volvo S60, will come to Canada this summer, stopping at Montreal, Toronto and Vancouver.
The tour is a series of experiential events, allowing attendees to preview the S60 before it goes on sale, and using multimedia interactive displays to emphasize the car’s design, performance and safety. The tour will stop in Montreal on July 22 and 23, in Toronto July 26 to 28, and in Vancouver July 26 and 27.
“The 2011 Volvo S60 is the most dynamic Volvo we’ve ever produced,” said Jeff Pugliese, president and CEO of Volvo Cars of Canada. “The S60 offers the world-first Pedestrian Detection with Full Auto Brake technology, which will automatically stop the car if it senses an impending collision with a pedestrian. With a new look, more power and enhanced handling, we believe the S60 will surprise Canadian consumers.”
The new model is equipped with a 300-horsepower, turbocharged T6 engine, and comes standard with all-wheel drive.
In Toronto, a special “Night of Naughty” will be featured on July 26 in Toronto’s Distillery District. It is open to members of the public who registered in advance on the Facebook page “theredlightdistrict” at VolvoCars. It will combine burlesque artist Coco Famboise with DJ Dopey and Poizonus.