$25 will be donated to Canadian Olympic Foundation for each test drive

Since Canada isn’t one of the countries that pays athletes massive amounts of money to secure medals in the Olympics, its great when the corporate world steps in to lend a helping hand. It’s especially great when it is combined with driving two of BMW’s newest models – X5 and 4-Series Coupe – and you get to meet the athletes you’re supporting.

From October 25th to November 11th, BMW will donate $25 to the Canadian Olympic Foundation for each test drive at retail stores and driving centres. Plus, you can meet some of Canada’s premier amateur athletes at the same time.

More information in the press release below.


BMW Group Canada Embarks On Drive for Team Canada in Support of the Canadian Olympic Team

RICHMOND HILL, Ont. – From October 25th to November 11th, BMW Canada and select Retailers are hosting the BMW Drive for Team Canada. This national test-drive event will take place at BMW Retailers and closed course driving centres, and invites Canadians to test drive the all-new 2014 X5 and the all-new 4 Series Coupé alongside past and present Canadian Olympians. To show continued support for the Canadian Olympic Team, BMW Group Canada will donate $25 to the Canadian Olympic Foundation for every test-drive completed.

“As National Partner and Official Vehicle of the Canadian Olympic Team, we are proud to announce the BMW Drive for Team Canada in support of the Canadian Olympic Foundation,” said Kevin Marcotte, Director of Marketing for BMW Group Canada. “This initiative provides Canadians the opportunity to test-drive the latest in dynamics, innovation and aesthetics from BMW, while contributing to the development and success of Canada’s Olympic Team.”

With each test-drive comes the unique opportunity to interact with former and/or current Canadian Olympians, receive autographs and take photos with the athletes. To find out more about the BMW Drive for Team Canada and to sign up for the chance to experience the performance of the BMW brand visit bmw.ca, or contact your local BMW Retailer

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