Musk may rely on hybrid sales ecosystem to boost growth
Elon Musk might be the biggest challenger to the dealer status quo in decades. But, if the driven entrepreneur is to hit the sales targets set for Tesla Motors, he might end up asking for help from the same people who constantly lobby lawmakers against their corporate-only store model.
In an interview with Musk on Autoline Daily, the executive admitted, “We may need a hybrid system with a combination of our own stores and some dealer franchises.”
This hybrid system could see corporately- and dealer-owned stores in different regions in all 50 US states. The same system could potentially be rolled out in Canada, though there’s no mention of that in the interview.
It was reported earlier Tesla’s Legislative Director Jim Chen stated in a “room full of industry stakeholders” this hybrid system would go into place once the electric vehicle producer was able to manufacture and sell a minimum number of cars. At the time, it was thought Tesla was only saying this to get on the better side of dealers opposing its direct sales business model.