Geneva, Switzerland – Electric car manufacturer Tesla Motors has announced a partnership with luxury Swiss watchmaker TAG Heuer, with the company displaying the 2010 TAG Heuer Tesla Roadster at the Geneva Motor Show.

The one-of-a-kind collector’s car, commemorating the watchmaker’s 150th anniversary, includes a unique interior by Tesla chief designer Franz von Holzhausen, incorporating TAG Heuer design elements and a specially-designed centre console that will host a concept watch that TAG Heuer will reveal at Baselworld, the world’s largest watch exhibition, later in March.

The car also features a TAG Heuer Meridiist mobile phone and Heuer Limited Edition Stopwatch.

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