March 18, 2002
‘Team Lava’ wins cross-Canada “Drive The Vibe” event
CanadianDriver editor and Team Abyss member Greg Wilson with the 2003 Pontiac Vibe. Click image to enlarge
Vancouver, B.C. – Three 2003 Pontiac Vibe AWD vehicles (each with a pair of Canadian journalists as driver and co-driver) cruised into the Granville Island Hotel in Vancouver last Thursday after driving over 9000 km of a unique, 10-leg, cross-Canada relay involving almost 60 Canadian media representatives.
Over the 17-day journey, Team Lava amassed 27,135 points to claim the grand prize – a Kodak DX3900 Digital Camera – for each of the twenty members of the team. Team Abyss came in a close second with 26,382 points, while Team Satellite, after leading most of the way, finished third with 23,978 points. The teams are named after the vehicle’s colour.
Participants took turns driving and navigating while recording their Vibe experiences on www.drivethevibe.com. The teams earned points by uploading photos and comments to the web, answering Vibe-related trivia questions sent via BlackBerry handheld pagers, and by visiting Canadian points-of-interest along the way.
“I can’t believe, after all that time and distance travelled, that the point spread was so close”, said Donna Martin, BC’s Assistant Zone Manager for GM of Canada, after presenting the winning team with their digital cameras. “These journalists have certainly shown their Canadian competitive spirit in this great chase across Canada. It’s really been fun watching the event unfold online over the past two weeks,” continued Martin.
The Drive The Vibe program was designed to put as many journalists in the driver’s seat as possible, while creating exposure for the Pontiac Vibe in major centres across Canada. To add to the experience, the teams used the very latest in portable communication devices, including BlackBerry handheld PDAs supplied by Rogers AT&T Wireless, Motorola digital cell phones, EDS-supplied laptop computers, and Kodak digital cameras to document their travels on the web site developed by EDS Canada. “Swipe and Go” Speed-Passes from Esso and promotional support from MSN Carpoint Canada also contributed to the hi-tech theme of the program.