Mumbai, India – Tata Motors has announced that it has received more than 203,000 fully-paid bookings for the Nano, worth nearly US$101 million.
The car was launched in March with an initial allotment of 100,000 cars. The first cars will go to applicants chosen through a random selection process by computer. Deliveries are expected to start in July 2009.
About 4,000 bookings were made online through the company’s website, a first for India’s auto industry. Of the 203,000 orders, 30 per cent were paid in cash, with the remainder financed. Half the cars ordered were the top-end Nano LX, with the remaining 20 per cent for the Nano Standard, and 30 per cent for the mid-line Nano CX. Those who do not get a car from the first allotment will be able to stay in line for a car and will earn interest on their booking amount.
Tata said that the Nano website received 30 million hits, at the rate of about one million per day.