Aug 29, 2007

Targa Newfoundland forms marketing partnership with Steelback Brewery

St. John’s, Newfoundland – The Targa Newfoundland road rally has announced a new marketing partnership with Steelback Brewery, which will see the event named the Steelback Targa Newfoundland 2007.

The agreement between Newfoundland International Motorsports, owner of Targa Newfoundland, and Steelback Brewery, sponsor of the Steelback Grand Prix of Toronto, was announced by the two companies as part of a campaign to introduce the Steelback brand to the province. The deal also brings a number of NHL celebrities to the week-long competition, including Phil Esposito, Eddie Shack and Johnny Bower.

Steelback CEO Frank D’Angelo will lead the sports personalities on a tour of locations along the Targa route, and will perform with his band, the Steelback 2-4, at the event’s gala awards presentation. The Targa Newfoundland will start and end in St. John’s, running September 8 to September 14.

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