St. John’s, Newfoundland – The Targa Newfoundland road rally has added a new competition for small-displacement fuel-efficient sporty cars.

The Next Generation Challenge will be a competition-within-a-competition that pits cars of up to 1.6-litre displacement against each other in a contest spotlighting the coming generation of appealing, sophisticated and fun-to-drive cars available in North America. It will be part of the tenth annual Targa competition this September.

“We want to provide a distinct competition for these sporty, fun-to-drive cars that are quickly becoming a major factor in the market,” said Targa organizer Robert Giannou. “It will be a platform for manufacturers to demonstrate the performance attributes and sporty personalities of this appealing generation of new models, and an opportunity for their owners to share the spotlight with the great sporting cars that annually come to Targa.”

The challenge will be a two-year trial and open to production cars of 1.6-litre or less, sold in North America since model-year 2009. The entries must comply with the rules of either Modern or Open Divisions and will compete on equal footing with no handicap. Entries will also score in the divisions in which they are eligible to compete. A separate award will be offered and other rules will apply.

“We believe that car manufacturers will see Next Generation Challenge as a terrific opportunity to demonstrate that there are dimensions to these cars in addition to their attractive fuel economy,” Giannou said. “We welcome them to Targa.”

Connect with Autos.ca